Anyone who has had experience with search engine optimization or SEO knows the importance of keyword research. After all, knowing the phrases and terms people use when looking for products, services, and content relevant to your brand can help you guide them to your website more effectively than you would have otherwise. However, the challenge lies in finding and selecting the right keyword competition tool that will best fit your needs, especially if you’re new and still unfamiliar with SEO. But don’t fret because we’ll cover the best ones in this article to make the task easier on you.
Keyword competition tool: What is it?
As the name suggests, these tools can aid you in finding specific topics and ideas that users tend to look for using popular search engines like Bing, Google, and Yahoo. This can be helpful because the insight it offers can guide you in planning out your content and what subjects will best catch the eye of your target audience for your landing pages and blog posts. More importantly, they can also provide you with keywords that you can potentially rank up on and edge out your competitors with, attracting more traffic as a result.
- SEMrush
It comes as no surprise that SEMrush is one of the most widely used tools for conducting keyword research. When you get right down to it, its host of features makes it a complete suite aiding users improve their SEO rankings. With the use of the keyword overview feature, you’ll be able to get a clear picture of all the things you need to know. From the number of people that search for a specific keyword every month to its increasing popularity or trend, you’re given a lot of essential data to guide your campaign.
- Ubersuggest
A free tool that presents users with keyword suggestions, search data, and the difficulty level of ranking for specific search tags, Ubersuggest is a free tool that anyone working under a tight budget should consider. Beyond the suggestions it offers for relevant keywords, you can also view the top hundred results for a specific word from Google, including the estimated number of visits they get, domain score, backlinks, and social shares. It will also give you information on the content associated with your chosen word. If you decide to sign up with the tool using your account with Google, you’ll have access to more suggestions for your keywords, track your daily ranking, and some personalized SEO recommendations.
- Answer the Public
When compared with other tools, Answer the Public works a little differently. It offers the selected keywords in a more eye-catching and visual format, but they can still be viewed as a list. Its results can also be downloaded in a .csv file format. For those who have only gotten started in researching keywords or SEO, it’s one of the better tools to use because it’s simple and straightforward. You won’t even have to sign up for an account – simply enter the term or phrase and you’ll be greeted by the results immediately.
- Keyword Planner by Google
Primarily designed for advertisers who are looking to run effective ads on the search engine, Google’s Keyword Planner remains useful for SEO. What sets it apart from other tools is that it’s completely free. To access the tool, all you need is an account on Google Ads. While signing up for an account will require payment details, you don’t necessarily need to pay or run any campaigns that will require you to do so.
- Ahrefs
Another keyword research tool that has been growing in popularity is Ahrefs, and it’s easy to see why. It does have striking similarities to SEMrush with the range of different features it offers. With this keyword explorer, you’ll be able to get new ideas by entering keywords into its search box. Apart from that, you can also find search tags your competition ranks for, giving you the data you need to create content that will target those terms.
Conclusion
SEO, like any area of expertise or specialty, requires the right tools. And for keyword research, you can do no better than those listed above. So don’t be afraid to use the abovementioned tools – it will help you get the results that you’re looking for when researching keywords just like what a big SEO agency does.